About Us

CHAIER 
Hi I'm Cai, founder of CHAIER. 
Chai-er = Pretty-er (pronounced as Chai-yer)
Cai/Chai is often a name that people call me which resonates with me. Chai is also often used to call someone pretty. Hence, our philosophy is that you will get pretty-er by wearing our clothing.

CHAIER is a online fashion brand that is founded in Singapore. We started in November 2023 with a goal and purpose in mind. With pieces designed and manufactured intricately, we are able to product clothing of quality, comfort and style.

Our mission is to inspire everyone to embrace their unique beauty and radiate confidence in our stylish and enduring clothing. At CHAIER, we are committed to crafting trendy and fashionable garments of the highest quality, ensuring that each piece not only enhances your appearance but also stands the test of time. Join us on a journey to look and feel prettier in every moment.